Telephone Numbers On The Mobile Web

Posted on November 28, 2007
Filed Under Browsers, Mobile Web | Leave a Comment

Laptop and Phone

This lunchtime I had cause to try and find the phone number for a local restaurant. Rather than pay for directory enquiries I opted to do a Google search on my mobile (I have a flat rate data plan). Of course, I could only do this because I happened to have paper and pen handy to jot down the number.

Make It Easy For Mobile Web Customers To Call You.

While it may not be well used, there is a protocol for telephone numbers – the tel: protocol. Mark up your businesses telephone numbers like this

Call us on 01234 567890

to make it easy for people viewing your site on a mobile to call you.

It should also of course be possible on a decent desktop browser to associate a VOIP program with this protocol. As VOIP continues to grow marking up your telephone numbers will become ever more useful.

Mobile Web Browsers

In the meantime of course, given the number of sites that do not mark up their telephone numbers in this way it would be helpful if mobile browsers had an option to highlight and make clickable and callable any part of a page that looked like a phone number.

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